Golf in it’s purest form. This is the motto behind The Golfer’s Journal, a quarterly print publication that focuses on the rich culture within the game. They don’t discuss swing tips or the latest piece of equipment. Just intriguing stories and eye-catching photography from some of golf’s most creative minds. And they have quite the origin story to match.

Volume 1 of The Golfer's Journal
Volume 1 of The Golfer’s Journal

From Surfer Magazine to The Golfer’s Journal

Almost as pure as the print publication itself is the story of how it all began. The Golfer’s Journal is the brainchild of Brendon Thomas and his long history of publishing in the surf space. Brendon was the Editor-in-Chief of Surfer Magazine and “like a lot of other surfers got hooked on golf.”

So much so that he purchased a house on a course and immersed himself into the game. As he embarked on a journey of chasing a white ball down the rabbit hole that is the world of golf, Brendon noticed something was missing from a media perspective.

A lot of magazines and brands were focusing on the same thing. There was a lack of culture. Nobody was harping on the experiences that actually matter. And that is the people you meet and the places you go as you pursue this game to the end of the earth.

So he decided to do something about it. And with it came one of the most challenging decisions anyone can make. Leaving a successful career that you enjoy to build something of your own.

What comes next is the start of The Golfer’s Journal and one any aspiring entrepreneur will enjoy. On this week’s show, we talk with Brendon about how he turned this idea into a reality and more importantly a movement in golf.

Listen to the episode below or on Apple Podcast or wherever you get your podcast. And as always, thanks for listening! If you are enjoying our show, please subscribe, rate, and review.