G&E Magazine aims to deconstruct the journey that golfers and entrepreneurs alike take on their road to success.  Their achievements – as well as their trials and tribulations – serve to inspire us, and our goal is to pass that inspiration along to our readers.

This week, we have something a little different for you.  It is a pleasure to introduce to you Craig Salter of Salter Golf.  Enjoy…

Thanks for taking the time with us today, Craig.  We’re really excited about what you’ve been doing with Salter Golf.  Before we get into your presence in the golf world, let’s get a little background on you.  Where are you from?  How’d you get here?

I’m from a little town called High Wycombe in Buckinghamshire, England.  Growing up, I didn’t really enjoy school, so left when I was 16.  The plan was to become a PGA teaching professional, but I quickly realized that I hated teaching golf.  So, I quit and gave up golf as a profession at age 22.

Interesting!  So, when did you first start playing golf, and what made you pick it up?

Well, my dad would play the local par 3 course with his work mates after they finished on a Thursday night, so I used to tag along.  I would hit a couple shots from time to time and slowly fell in love with the game.

That’s awesome.  So fast-forward – what got you started with Salter Golf and your online presence?

I was using a golf app called “Hole19” to record my scores and posted on their social feed a lot.  The company was looking for ambassadors to help promote their app, and I thought that would be fun, so I applied.  I just started posting more and more, and it slowly grew from there.  The YouTube videos seemed like a natural progression, and it helped that I began to enjoy editing videos.

And have any doors opened up for you as a result of Salter Golf content?

All of them… I’ve managed to get inside looks at some of the biggest brands in golf.  I got the chance to meet Jason Day and Rory McIlroy, and I had the pleasure of working with Sir Nick Faldo.  I’ve traveled the country meeting tons of amazing brands and even better people.  It all seems a bit mad looking back at it…

That’s wild!  Sounds like you’ve had some incredible experiences… So what’s your vision for Salter Golf in the future?

I don’t really have a plan… I learned pretty early on in life that this world throws you the biggest curve balls when you least expect it.  So as long as I go to bed and can’t wait to get up in the morning, I’m happy.

It’s great when you’ve found something you truly love doing.  So, have you learned anything interesting or unique since launching Salter Golf?

I wouldn’t say I’ve learned anything unique or interesting, but I would say that I went from not even knowing how to turn a camera on to being able to plan, film and edit all my own videos simply using YouTube. I’ve never been to one class or read a single book on any of it.  I learned everything I know from watching YouTube.  It’s an amazing place to learn – taught me that I can do anything I want to do if I just try.

A self-made man… Now I’m going to hit you with some rapid fire questions.  Who or what is your greatest inspiration?

“Its better to die on your feet than live on your knees.”  A simple line I live my life by.  I’d rather fail at something I enjoy than just survive doing something I hate.  It’s even tattooed on my body.

I love it.  What’s your favorite time of year and time of day to play a round?

Nothing like a summer evening to play some golf.

If you could play 18 with anyone, who would it be?

Frank Sinatra.

Haven’t heard that one yet!  Good answer.  What’s your favorite course beverage?

Iced coffee.

Have you made any golf related purchases in the past year that you’re particularly excited about?

Well, I love clothes and shoes.  I have far too many for any sane person.  But, I would have to say my new Magnolia floral print Nike Roshe golf shoes are a favorite, at the moment.  Although, they are still in the box as it’s far too muddy to wear them!

I remember seeing a few guys wearing those at the Masters this year.  Speaking of iconic courses… which ones are on your bucket list?

Too many… Besides the typical ones, I would say Harbour Town and Pinehurst #2.

Good call.  Well, thanks again for your time today Craig.  We learned a lot!